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How Do Fake Accounts Affect Your Brand? Make it harder to segment your audience and create effective social media ad campaigns. Fake accounts often use avatars and symbols as their profile images, instead of photos. And when they do use actual human photos, they are usually low resolution. Low-res pictures can be a red flag when the account purportedly belongs to a public figure or celebrity. Trolls are real human beings who create social media accounts to display destructive behavior, such as making insulting comments on posts, sending multiple disrespectful DMs, etc. Trolls are often paid to harass celebrities, public figures, or media organizations. They also often engage in this behavior to satisfy a personal grudge. Troll accounts are a bit more difficult to spot than fake accounts or bots because they are controlled by real people. Identifying troll accounts becomes even harder if they were registered and in use for years as part of bigger troll networks. What are the Consequences of Creating a Fake Social Media Account? Subpoenas ordering a website or search engine to provide IP address information Pursuing compensatory damages against the individual behind the fake account faux saint laurent bag