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Amazon FBM requires you to list your products on Amazon, store your own stock, pack and ship orders and deal with all customer service enquiries yourself or through another third party. So, Amazon is simply your listing venue, and everything else is done by you. Anyone can decide to take the Amazon FBM route, but running an Amazon business is never going to be a 'one size fits all' scenario. FBM will only be suitable for some Amazon sellers, not all. Hard to ship products (e.g. oversized or fragile) Also, consider Amazon FBM if you have: You'll also need to consider your shipping fees. Remember, it's your responsibility to pack orders and ship them to your customers, and on-time. You should factor in not only the actual packaging and shipping fees but also your time spent picking, packing and shipping the order. You have a decent profit margin Amazon FBM does have a lot of benefits even though it might seem like hard work! The control factor especially is an aspect of your Amazon business that shouldn't be overlooked, and FBM gives you precisely that. As an FBM seller, your reputation is ultimately your responsibility and critical to your success. With this in mind, you must ship all orders on time. To help you do so, Amazon offers a 'Buy Shipping' feature which includes tracking and will help ensure your fulfilment process is smooth and reliable. faux saint laurent bag